When sending email to multiple recipients
using mailing list software it is usually possible to
send using two methods:
- One message per recipient
- a separate message is generated for each recipient
and each recipient is stated on the To: line.
- One message with multiple
recipients - one message is generated with
one recipient stated on the To: line (often the senders
own email address) with multiple recipients stated
on either the Cc: or Bcc: lines.
Sending email as one message with multiple recipients
is faster to send - however, it has many problems:
- Much more likely to be negatively
scored by spam filters - for instance Hotmail say
'...messages may be sent to your Junk E-Mail folder
because they are not addressed directly to you".
- Less chance to be 'read' by the
recipient as they do not see it was sent 'To:' them.
- If a spam complaint is received
against the message it is far harder (often impossible)
to determine who made the complaint so you cannot
remove them from future mailings.
So if at all possible we recommend you send to multiple
recipients in the 'one message per recipient' method.
If you have any questions please contact
us.
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